ABOUT DEVIN
I am a senior marketing strategist and data analyst with over a decade of experience scaling businesses, coaching solopreneurs, and building new products in the tech and creative industries.
I have a passion for helping small businesses grow through tech enablement, agile project management, and smart, creative marketing. I've been called "the founder's manager" and "the manager's manager;" A testament to both the level of strategy and degree of peace I bring to the people I support with my work.
My approach to work includes being data informed while remaining curious and open-minded. A good balance of creativity and structure. I am decisive, collaborative, goal oriented, and data driven.
I work as a fractional CMO, Digital Business Advisor, and Marketing Consultant, primarily serving entrepreneurs and marketing agencies. Working with me is gaining a partner to help accomplish your goals.
TOOLS IN MY DIGITAL TOOLBOX
- Google Analytics (GA4)
- Google Tag Manager
- Agency Analytics
- Tableau
- Power BI
- Looker Studio
- Analytics Canvas
- SQL
- Teamwork Project Management Software
- Smartsheets
- ...and more and growing!
HERE'S HOW I CAN HELP.
The skills I use to learn, create, and measure outcomes for my clients.
FRACTIONAL CMO
Work closely with you to handle marketing needs for your business - manage existing vendors, prioritize and plan initiatives, keep projects moving, and keep you in the loop with an executive dashboard and regular meetings.
CUSTOM DASHBOARDS & REPORTING
Gain visibility into your marketing efforts and make data driven decisions with custom dashboard reporting. Can also include analysis, insights, recommendations, and review meetings at a pace that works for you.
DIGITAL MARKETING STRATEGY
The number one thing I hear from biz owners is that they don't have the time or capacity to market their business online the way they want to. I can help plan and execute marketing strategies that produce the positive result for your brand or business.
PROJECT MANAGEMENT
Sometimes you just need help managing the many projects you have going on. I practice Agile Project Management which is more iterative, flexible, and results driven. Great for building out new capacities, planning events, and clearing the backlog of things to do.
ANALYTICS OFFERINGS
DATA ANALYSIS AND RESEARCH
Data analysis, research and ad hoc reporting primarily for digital marketing agencies in need of on-demand capacity. For agencies with messy data, I offer solutions for data aggregation, cleaning, and storage so that you're prepped and ready for analysis.
DIGITAL ADVERSITING
Results driven digital advertising, including social, SEO, digital localization, and community marketing.
ON-SITE BEHAVIOR TRACKING
Where there are gaps in meaningful data collection, I am versed in designing and implementing tracking strategies that comply with user data protection rules while tracking goal-oriented conversions to measure growth and effectiveness.
HEATMAP ANALYSIS
For those who are seeking website improvements and conversion optimization, heatmapping is a great tool to learn the areas to focus on for the greatest impact.
Heatmapping visualizes click, scroll, and attention data along with anonymized session recordings, which are valuable in understanding how people engage with your website and learn if there are opportunities for improvement.
GOOGLE BUSINESS PRODUCT MANAGEMENT
Need help setting up, monitoring, and managing your Google business accounts? I can help. I am certified in Google Analytics, Google Ads Manager, Google Search Console, Google Tag Manager, Google Looker Studio. I have extensive working experience with these tools, helping business owners make sense of these resources without having to spend time learning them.
