ABOUT DEVIN
I am a digital business strategist, researcher, and marketer with over fifteen years of experience growing businesses, coaching solopreneurs, supporting marketing agencies, and building new products in tech and creative industries.
I have a passion for helping small businesses grow through tech enablement, iterative project management, and smart, creative marketing. I've been called "the founder's manager" and "the manager's manager;" A testament to both the level of strategy and degree of peace I bring to the people I support with my work.
My approach to work includes being data informed and having a clear plan, while remaining curious and open-minded. A good balance of structure and creativity. I am decisive, collaborative, goal oriented, and data driven.
I work as a fractional CMO, digital business advisor, and marketing strategist, primarily serving hands-on entrepreneurs, business owners, and marketing agencies.
I also offer coaching, mentorship, strategy sessions, and knowledge sharing for entrepreneurs who need support through a breakthrough (or a breakdown).
Working with me is gaining a partner to help accomplish your goals and build your thing.
TOOLS IN MY DIGITAL TOOLBOX
- Lean Startup Methodologies
- Google Analytics (GA4)
- Google Business Manager
- Agency Analytics
- Content Square
- Power BI
- Data Studio
- Analytics Canvas
- SQL
- Teamwork Project Management Software
- Notion
- ...and more and growing!
HERE'S HOW I CAN HELP.
The skills I use to learn, create, and measure outcomes for my clients.
FRACTIONAL CMO
Meet your marketing strategy and operation needs with a marketing executive for hire on a flexible basis. Contract or part time, employing a fractional CMO gives you access to senior knowledge and skill at a fraction of what hiring one would require. Great for small businesses and busy solopreneurs.
CUSTOM DASHBOARDS & REPORTING
Gain visibility into your business performance and make data driven decisions with custom dashboard reporting. Get deeper into data-driven business decisions with performance analysis, business insights, and goal-focused recommendations.
DIGITAL MARKETING STRATEGY
Shake the time constraints and learning curves that are blocking you from a strong digital presence with professional marketing support. Digital marketing strategists develop, plan, and execute marketing projects in pursuit of business goals.
PROJECT MANAGEMENT
Sometimes you just need help managing the many projects you have going on. I practice Agile Project Management which is more iterative, flexible, and results driven. Great for building out new capacities, planning events, and clearing the backlog of things to do.
ANALYTICS OFFERINGS
DATA ANALYSIS AND RESEARCH
Data analysis, research and ad hoc reporting primarily for digital marketing agencies in need of on-demand capacity. For agencies with messy data, I offer solutions for data aggregation, cleaning, and storage so that you're prepped and ready for analysis.
DIGITAL ADVERSITING
Results driven digital advertising for small brick and mortar businesses, including social, SEO, digital localization, and community marketing.
ON-SITE BEHAVIOR TRACKING
Where there are gaps in meaningful data collection, I am versed in designing and implementing tracking strategies that comply with user data protection rules while tracking goal-oriented conversions to measure growth and effectiveness.
HEATMAP ANALYSIS
For those who are seeking website improvements and conversion optimization, heatmapping is a great tool to learn the areas to focus on for the greatest impact.
Heatmapping visualizes click, scroll, and attention data along with anonymized session recordings, which are valuable in understanding how people engage with your website and learn if there are opportunities for improvement.
GOOGLE BUSINESS PRODUCT MANAGEMENT
Need help setting up, monitoring, and managing your Google business accounts? I can help. I am certified in Google Analytics, Google Ads Manager, Google Search Console, Google Tag Manager, Google Data Studio. I have extensive working experience with these tools, helping business owners make sense of these resources without having to spend time learning them.
